How Markalation collects, uses and protects your information. Last updated: August 2026.
Markalation Ltd (“Markalation”, “we”, “us” or “our”) is committed to protecting the privacy and personal information of individuals whose data we process.
This Privacy Notice explains what personal information we collect, where we obtain it from, how and why we use it, who we may share it with, how long we retain it and the rights individuals have under UK data protection law.
Markalation Ltd is the data controller for the personal information covered by this Privacy Notice where we determine the purposes and means of processing that information.
Markalation Ltd
Company number: 17296415
Registered office: 19 Montpelier Avenue, Bexley, Kent, United Kingdom, DA5 3AP
Email: hello@markalation.com
Depending upon your relationship with Markalation, we may process information including:
Where you enquire about or use our services, we may also collect:
When you use our website, we may collect information such as:
The information collected will depend upon the technology and cookies used on our website.
We may obtain personal information:
Where we obtain personal information from another source, we take reasonable steps to ensure that its use is lawful, fair and transparent.
Where appropriate, we also screen telephone marketing data against relevant preference services, including the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS).
We may use personal information to:
We do not sell personal information to third parties.
UK data protection law requires us to have a lawful basis for processing personal information.
Depending upon the circumstances, we may rely upon:
We may process business contact information where this is necessary for our legitimate interests, or those of our clients, in:
Before relying upon legitimate interests, we consider whether the processing is necessary and whether the individual’s rights and interests override those interests.
We take particular care where personal information relates to an identifiable individual rather than solely to a corporate entity.
Individuals have the right to object at any time to the use of their personal information for direct marketing.
We may process personal information where necessary to enter into or perform a contract with you.
We may process information where necessary to comply with legal, regulatory, accounting or taxation requirements.
Where we specifically rely upon consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
Markalation undertakes business-to-business sales and marketing activities.
This may include contacting individuals in their professional capacity by telephone, email or other appropriate business communication channels.
We take reasonable steps to ensure that our marketing activities comply with applicable data protection and electronic communications legislation, including the UK GDPR, Data Protection Act 2018 and Privacy and Electronic Communications Regulations (PECR).
Where required, telephone numbers are screened against relevant preference services before marketing calls are made.
If you tell us that you do not wish to receive direct marketing from us, we will respect that request.
We may retain limited information on a suppression list to ensure that we do not inadvertently contact you again for marketing purposes. Keeping this limited record is preferable to deleting all information and potentially obtaining your details again from another source.
We may share personal information where necessary with organisations and individuals who assist us in operating our business or delivering our services.
These may include:
Where another organisation processes personal information on our behalf, we require appropriate contractual and organisational safeguards to protect that information.
We do not permit service providers acting on our behalf to use personal information for their own unrelated purposes.
Some of the service providers and contractors we use may be located outside the United Kingdom.
In particular, Markalation may use sales and business development contractors located in South Africa, who may have controlled remote access to relevant business contact information held within our systems.
We recognise that our sales and business development contractors in South Africa are acting as data processors as defined by the Regulations and, accordingly, they will be working within a controller-processor contract which they will sign as part of their Agreement with us. The controller-processor contract is available to view upon written application to privacy@markalation.com.
Where personal information is transferred to, or made accessible from, any country that is not covered by UK adequacy regulations, we put appropriate safeguards in place as required by UK data protection law.
These may include an appropriate UK international data transfer mechanism, together with an assessment of the circumstances and risks associated with the transfer and appropriate technical and organisational safeguards.
Access to personal information is limited to information reasonably required for the relevant individual’s role.
You may contact us if you would like further information about the safeguards applying to international transfers of your personal information.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised or unlawful processing, accidental loss, destruction, alteration or disclosure.
Depending upon the system and nature of the information, these measures may include:
No system can provide absolute security, but we regularly consider the measures appropriate to the nature and risks of the information we process.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory and business requirements.
The period will depend upon the type of information and our relationship with you.
For example:
We periodically review the personal information we hold and securely delete or anonymise information that is no longer required.
Depending upon the circumstances, you may have the right to:
These rights are not absolute and may depend upon the circumstances and lawful basis for processing.
To exercise your rights, contact:
We may need to verify your identity before responding to a request.
We may use business information to identify and prioritise organisations or professional contacts that may be relevant to particular services or business development activity.
We do not currently make decisions about individuals based solely on automated processing that produce legal effects or similarly significant effects upon them.
If this changes, we will update this Privacy Notice and provide the information required by law.
Our website may use cookies and similar technologies to operate effectively and understand how visitors use the site.
Where cookies or similar technologies require consent, we will request that consent before using them.
You can manage your preferences through the cookie controls provided on our website and, where appropriate, through your browser settings.
Further information about the cookies used by our website should be provided through our cookie information or cookie management facility.
If you have concerns about how we use your personal information, please contact us first so that we can investigate and respond.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Further information is available from the ICO website.
We may update this Privacy Notice from time to time to reflect changes to our business, services, processing activities or legal obligations.
The current version will be published on our website together with the date it was last updated.